NADA Travel Guard Program Offers Dealer Members an Opportunity to Grow Customer Loyalty and New Business Through Travel Guard Assist Services

NADA is presenting dealer members a new Travel Guard Assist service to help enhance customer loyalty and grow new business in this challenging automotive retail market. In partnership with Travel Guard Assist, we are extending our dealer members the opportunity to offer Travel Guard Assist services to their customers.

Travel Guard Assist is a valuable and useful tool for customers. Services provided include:

• Emergency medical resources and assistance
• Driving directions
• Telephone numbers via a sophisticated 411 system
• Information on locating hard to find items
• Best-price shopping details
• Scheduling appointments for the family (including your Fido)

A Dealer member’s investment in Travel Guard Assist services for current or prospective customers is $59 for a six-month subscription. The dealer may mark up the Travel Guard Assist service to customers by up to $99 for a six-month subscription.

When are the best times to approach customers to grow loyalty and new business?

• New or used vehicle sales
• Test drives
• Oil changes
• Non-warranty service work
• Parts and accessories sales

We encourage you to take advantage of the beneficial Travel Guard Assist service to help engender customer allegiance, drive new business and differentiate your dealership from your competitors.

To obtain more information on Travel Guard Assist services or to sign up customers for the program, please call 866-630-1136 or visit our Web site at travelguard.com/assist.