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Dealer Life Insurance

Protecting your most valuable asset – your family’s financial future

Why NADA Dealer Life Insurance?

As a member of an exclusive NADA dealer-owner group, you’re eligible for NADA Dealer Life — a term life insurance program endorsed by NADA with coverage issued by The Prudential Insurance Company of America.

As a dealer, you need ample and affordable term life insurance for buy-sell agreements, key-person insurance and other business planning strategies.

Like any good financial planning tool, the Dealer Life Program gives you flexibility. You can purchase coverage that best fits your family’s needs, up to $2 million.

Coverage cannot be canceled due to age as long as:

  • You and the dealership meet the qualifications listed;
  • The program remains in force; and
  • Premiums are paid on time.

To qualify for the Dealer Life Program, you must be:

  • A member of NADA with a factory-approved new car or truck franchise;
  • An owner of at least 10 percent of the dealership’s corporate stock, or named in a successor or nominee addendum for 10 percent ownership;
  • Actively working at least 20 hours per week, or 1,000 hours per year in the business of the dealership;
  • Under the age of 70; and
  • Able to submit evidence of good health satisfactory to Prudential.


Apply online now…



Life Insurance coverage is issued by The Prudential Insurance Company of America, Newark, NJ 07102. All coverages contain exclusions and limitations which are contained in the booklet certificate. Contract series 83500. CACOA# 1179. NAIC# 68241.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

0203413                                                                                          0203413-00001-00

Click to submit a Dealer Life Insurance Quote Request

Why The Prudential Insurance Company of America?

PrudentialThe NADA Dealer Life Insurance Program selected Prudential because of its reputation for fiscal responsibility and its history of quality service for more than a century.

NADA Sponsored Life Insurance brochure (PDF)

Download life insurance forms
For additional information about the NADA Life Insurance Plan, call NADART at 800-462-3278.

Related Links:

  • Dealer Life Insurance
    • Rates & Benefits
    • Spouse Life Insurance
      • Rates & Benefits
  • Group Life Insurance
  • Life Insurance Forms


  • Life Insurance
    • Dealer Life Insurance
      • Dealer Life Insurance Quote Request
      • Dealer Life Rates & Benefits
    • Group Life Insurance
    • Spouse Life Insurance
      • Spouse Life Rates & Benefits
    • Life Insurance Forms
  • Personal Accident Insurance
    • Personal Accident Insurance Benefits
    • Personal Accident Insurance Rates
  • Long Term Care

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