Dealer Life Insurance
Protecting your most valuable asset – your family’s financial future
Why NADA Dealer Life Insurance?
As a member of an exclusive NADA dealer-owner group, you’re eligible for NADA Dealer Life — a term life insurance program endorsed by NADA with coverage issued by The Prudential Insurance Company of America.
As a dealer, you need ample and affordable term life insurance for buy-sell agreements, key-person insurance and other business planning strategies.
Like any good financial planning tool, the Dealer Life Program gives you flexibility. You can purchase coverage that best fits your family’s needs, up to $2 million.
Coverage cannot be canceled due to age as long as:
- You and the dealership meet the qualifications listed;
- The program remains in force; and
- Premiums are paid on time.
To qualify for the Dealer Life Program, you must be:
- A member of NADA with a factory-approved new car or truck franchise;
- An owner of at least 10 percent of the dealership’s corporate stock, or named in a successor or nominee addendum for 10 percent ownership;
- Actively working at least 20 hours per week, or 1,000 hours per year in the business of the dealership;
- Under the age of 70; and
- Able to submit evidence of good health satisfactory to Prudential.
Participating dealerships are eligible for cash refunds, which are paid by the NADA Insurance Trust from premium refunds received from Prudential. While not guaranteed, these refunds have been paid every year since 1978.
Cash Refunds
Annual cash refunds, while not guaranteed, can significantly reduce your insurance cost. In early 2007, cash refunds were paid to eligible Dealer Life participants who were covered under the Plan for all of 2006. Shown are examples of recent monthly net costs and cash refunds per $50,000 of Life coverage. (Assumes monthly payment basis.)



The NADA Dealer Life Insurance Program selected Prudential because of its reputation for fiscal responsibility and its history of quality service for more than a century.